A complete collection of my work across different industries and design challenges.
Leading design across a mature, multi-product ecosystem spanning Asset Maintenance, Safety, and People, delivering a unified design system that powers a dozen enterprise products and has unlocked new multi-year commercial contracts.
Comprehensive UX research and design for a Safety, Health, and Environment (SHE) management platform built from scratch.
kumparanPLUS delivers credible premium content. Its MVP launched in three months using Lean UX, won a Gold Medal for Best Paid Content Strategy and drove 500% subscriber growth in six months
Led the end-to-end ideation and design of "Collection", a new content-curation feature for kumparan, spanning both the internal Magnetic CMS and the front-end experience across mobile site, app, and desktop.
A comprehensive showcase of product design work featuring high-fidelity prototypes and UI/UX solutions across multiple industries.
Redesigned kumparan's article-share menu on mobile, from a text-only platform list to a clearer, icon-led, context-aware design, validated through before/after usability and AB testing.
A two-round usability study and full redesign of kumparan's internal text editor, the daily writing tool for kumparan's newsroom, resolving trust-breaking bugs and friction points before shipping the redesign to production.
UX design for the PDBI (Pusat Data Bisnis Indonesia) dashboard, a platform giving registered users access to verified business data, including a request flow for custom, paid data requests.
An AB and usability testing case study comparing kumparan's existing comment flow against a simplified "direct-to-comment" redesign, to determine which experience drove better engagement before committing to a redesign direction.
A user journey and UX study to improve the usability of the Topic Page in the kumparan app, through research and testing.
Created the full concept from scratch, led the brand identity, designed the app's UI and UX flows, and ran design research for all products.
Strategized, architected, and implemented scalable design systems across multiple companies, enabling faster product development cycles.
Redesigned the entire media platform across PWA, Mobile Site, and Desktop — now the foundation for Okezone.com and iNews.id.
