All Projects
A complete collection of my work across different industries and design challenges.
2024Scaling Design Impact Across 12+ Enterprise Products in Mining Technology
Leading design across a mature, multi-product ecosystem spanning Asset Maintenance, Safety, and People, delivering a unified design system that powers a dozen enterprise products and has unlocked new multi-year commercial contracts.
2023Safety Product – Shera App UX Case Study
Comprehensive UX research and design for a Safety, Health, and Environment (SHE) management platform built from scratch.
2021kumparanPlus Case Study
Kumparanplus delivers credible premium content, launching its MVP in three months with Lean UX; won a Gold Medal for Best Paid Content Strategy and drove 500% subscriber growth in six months.
2019Building a New Content-Discovery Feature for kumparan's Product Ecosystem
Led the end-to-end ideation and design of "Collection" — a new content-curation feature for kumparan, spanning both the internal Magnetic CMS and the front-end experience across mobile site, app, and desktop.
2018–2025My Product Design Figma Projects
A comprehensive showcase of product design work featuring high-fidelity prototypes and UI/UX solutions across multiple industries.
2018Redesigning kumparan's Share Menu to Increase Article Shares
Redesigned kumparan's article-share menu on mobile, from a text-only platform list to a clearer, icon-led, context-aware design, validated through before/after usability and AB testing.
2018From Pain Points to Production: A Newsroom Text Editor Overhaul
A two-round usability study and full redesign of kumparan's internal text editor, the daily writing tool for kumparan's newsroom, resolving trust-breaking bugs and friction points before shipping the redesign to production.
2018From User Research to Pre-Production: PDBI Dashboard UX to Live
UX design for the PDBI (Pusat Data Bisnis Indonesia) dashboard, a platform giving registered users access to verified business data, including a request flow for custom, paid data requests.
2018Validating a Better Comment Experience Through AB & Usability Testing
An AB and usability testing case study comparing kumparan's existing comment flow against a simplified "direct-to-comment" redesign, to determine which experience drove better engagement before committing to a redesign direction.
2018UX Study Case: Solve Bad User Journey in Every Topic Page (kumparan’s platform — dedicated msite and app)
User Journey & UX Study for improving usability of the Topic Page in Kumparan.com App through comprehensive research and testing.
2016Klik Tukang Case Study
Created a comprehensive concept from scratch, leading the branding identity, designing the app with exact UI and UX flow including research design for all products.
2014–2025Comprehensive Design System
Strategized, architected, and implemented scalable design systems across multiple companies, enabling faster product development cycles.
2013-2016Building the Design Foundation for a National Media Network: Sindonews Multi-Platform Redesign
Redesigned the entire media platform across PWA, Mobile Site, and Desktop — now the foundation for Okezone.com and iNews.id.