Redesigning kumparan's share menu with recognizable icons and article context to lift share rates.
kumparan's article-share feature existed to help users share stories across social platforms, but its interface wasn't pulling its weight. I led a UI improvement effort, grounded in usability testing, not just visual polish — to make the share menu clearer and, ultimately, increase the number of article shares.
With the existing design, users often didn't register the sharing options because each platform was represented as plain text rather than something visually recognizable. Most users were already far more familiar with each platform's logo than its name in a list. On top of that, the menu gave no confirmation of which article was actually being shared, and the share buttons sat close enough together to cause accidental taps.
Before changing anything, I ran usability testing on the existing share design with real kumparan users, segmented by relevant usage and journey type, then tested the proposed redesign the same way (usability + AB testing) to compare how users felt about each version.
Before: tapping share opened a menu listing platforms as plain text (Facebook, Line, WhatsApp, Twitter, Timeline) with a cancel option, functional, but easy to misread and lacking context.
After: the redesigned menu led with a "Bagikan cerita" (Share story) title and a non-clickable preview card of the exact article being shared — so users could confirm the content before sharing — followed by a share section built around recognizable platform logos (Facebook, Line, WhatsApp, Twitter, kumparan Timeline) plus a new Copy URL option. Critically, the underlying interaction flow and entry points (from both the article thumbnail and story detail) were left unchanged — this was a targeted interface improvement, not a flow overhaul, to keep the relearning cost low for existing users.
Before" share menu screenshot
Journey starting from the article thumbnail card
Journey starting from story detail
Users were noticeably more comfortable with the improved design and reported that it gave clearer context about what they were sharing. A portion of users still took a bit longer to complete the action than ideal, a finding that didn't block the release, but was carried forward directly into the next iteration of the feature.
I'm always excited to collaborate with teams and individuals who value thoughtful, user-centered design. If you're hiring, or have a project in mind, let's talk.
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