From User Research to Pre-Production: PDBI Dashboard UX to Live
A business data dashboard designed end-to-end, from user-journey mapping to a product-owner-approved hi-fi UI.
Overview
Pusat Data Bisnis Indonesia (PDBI) needed a dashboard that would let registered users browse and access accurate business and company data, while also supporting a paid request flow for more complete, custom datasets. I led the UX process for this dashboard from initial user-journey mapping through to a pre-production-ready, validated design.
The Problem
The dashboard needed to serve a wide range of user needs on one platform — from simply browsing available business data to requesting a more complete, custom dataset under PDBI's paid terms, without an existing design foundation or validated user flow to build from.
Solution
I followed the same structured five-stage process used across my UX work: Mapping, Sketching, Deciding, Prototyping, and Testing.
- Mapping: Defined the core user story, a user registers on the platform, logs in, and can access verified business data; if they need more complete or specific data, they submit a paid request under PDBI's terms.
The low-fidelity wireframe
- Deciding: Iterated toward a high-fidelity design that was reviewed and approved by the product owner.
The high-fidelity design approved by the owner
- Prototyping: Built interactive prototypes (InVision/Marvel) for internal stakeholder walkthroughs. Given the platform's confidential, business-sensitive nature, full prototype detail is kept private rather than published externally.
- Testing: Ran qualitative pre-production usability testing, sized to a 10% research-standard sample of the target population, to validate feasibility before the project moved toward production.
Validation Approach:
Because this was still in the pre-production stage, testing was treated as a critical checkpoint rather than a formality, the goal was to confirm the design matched real user needs and surface any new insight before committing further engineering effort. Any gaps found were addressed immediately; once findings aligned closely enough with the original hypotheses, the project was cleared to move into production.
Note: prototype links/screens for this project are kept private per the platform's confidentiality, only process and outcome are shown publicly.
Like what you see?
I'm always excited to collaborate with teams and individuals who value thoughtful, user-centered design. If you're hiring, or have a project in mind, let's talk.
Get in Touch